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Wholesale Real Estate 101: How to Get Started
UrbanEdge Enterprise
May 23, 2026

What is Wholesale Real Estate?
Wholesale real estate is a strategy where you find properties at below-market prices, get them under contract, and then assign that contract to a cash buyer investor for a fee — typically $5,000 to $25,000 per deal.
The Best Part?
You never actually buy the property. You are essentially connecting motivated sellers who need to sell quickly with investors who are looking for great deals.
How to Find Deals
Successful wholesalers use multiple channels: direct mail campaigns, cold calling, driving for dollars, social media marketing, and networking with other investors.
Building Your Buyers List
Your buyers list is your most valuable asset. Attend local REIA meetings, network online, and deliver quality deals consistently.